Introduction
Fancy supermodel-makeup is usually given to special supermodels on a set by famous makeup-artists. They make sure the model looks perfect for the shoot. Also if, during the shoot, the makeup gets dull or a little faded, they fix it instantly.
Loads of hard work. But what if you don't have a fancy makeup-artist? What if you just have a photo of yourself or someone you want to apply the effect to?
I'm going to teach you how to add and remove makeup to a certain person. And since this is Photoshop, you can easily deviate between shades of color or edit certain steps you made.

For this tutorial I'm going to use the beautifull Kate Beckinsale as our model. This is a perfect photo of the frontal view of her face. Obviously she is already wearing makeup, but very minimal.
I tried to look for a photo with as minimal makeup as possible. Wouldn't be much of a tutorial if we started off with lots of makeup already on the face?

Eye Color
You can do this in two different ways. First off, the easy way: Grab the Elliptical Marquee-Tool and drag a circle around the iris of the eyes (the middle part). Of course, the visible iris is not always perfectly round, so grab the Polygonal Lasso-Tool and while holding ALT, select the parts of the selection you wish to delete.
To add a selection to your current selection, simply hold SHIFT and start a new one. When you have the eyes selected, press CTRL+C and CTRL+V and notice that you have 2 layers. This way you will never hurt the original image. And if things fail with this layer, simply CTRL+click it to select it and press CTRL+C and CTRL+V again on the original to copy them again! The other method of selecting, is using the Pen-Tool and simply tracing the iris. Very easy if you are a fan of the Pen-Tool, yet if you're not that good with it, I suggest the previous method.

Now you can edit the color in 3 different ways. Simply press CTRL+U and move the upper slider to the left or right to alter the color.
Or you can tick the box of COLORISE and move the upper slider. Or, and this is the best option in my opinion, you duplicate the layer using CTRL+J and set the blending-mode to OVERLAY. Then press CTRL+U on the top layer and alter the color by moving the upper slider without having COLORISE ticked.
You can also do the same for the lower layer to get even brighter and deeper colors. I got this Turqois-Blue using this technique.

Lipstick
Selecting the lips is possibly done the easiest with the Pen-Tool. Just draw a path around the lips and right-click and select Make Selection.
Now go to Select>Modify>Feather and choose 5px. Now your selection has faded edges. Notice this when you make a new layer and fill it with Black.

Set the blending-mode to OVERLAY or MULTIPLY and lower the opacity slightly. Don't overdo it, unless you want very dark lipstick.
I used black because I wanted to make the lips very darkish. But you can use any color to fill the selection. If you wish to have another color, copy the black layer and set the first layer to COLOR and the second one to COLOR as well. Then go to CTRL+U and tick the box for COLORISE and play with the settings untill you get your color!

Eye Shadow
Again, with the Pen-Tool, draw black shapes around the eyes. Once you filled them with black on a new layer, go to Filter>Blur>Gaussian Blur and set it to 4-10.
Now CTRL+click the layer thumbnail and make a new layer and fill it with a desired color. I'm going to use Pink.

Set the layer to OVERLAY and notice that your eye-shadow is starting to look even better.
Grab either an Eraser or the Pen-Tool to delete the pink that overlaps the entire eye. That doesn't look good.And who would brush eye-shadow ON their eye? No-one...
Either you can leave it this way, which looks a bit musical-ish or hooker-ish, or you lower the opacity like me to give it a little more subtile look.

Now what I did to make it look even better, was copying the layer with CTRL+J and pressing CTRL+U to change the color to Red. With the same blending-mode on, I grabbed the 300px Eraser and brushed away the lower half of the second layer. That way you got a nice transition!

Blusher
Blusher is perhaps the easiest thing to add to this face, since you only make 2 circular shapes, fill them with Red and blur them. Grab your Circular Marquee-Tool and draw to semi-long oval shapes on both cheeks. Better yet, make one and copy it once you've filled it.
Go to Filter>Blur>Gaussian Blur and set it to 10-20 depending on how big you want the blusher to be. Then lower the opacity to 10%.

Final Touches
To finalise, go back to the first layer and grab your Burn-Tool. Press D to reset the basic-colors and select a decent Burn-brush-size depending on how much you zoom in and how big your image is.
All you need to do is brush around the eyes. Remember that one stroke, burns the brushed area. Going over it while doing the same stroke will increase the burn-size, but lifting the Burn-Tool off your canvas and using it again (letting go of the mouse and clicking again), will result is a major increase of the Burn-effect.
Make sure you're aware of that and while so, darken the area around the eyes.

And with these techniques, you can also turn your stock into a goth-zombie or a Sith... Anything you want.
The only thing I did with the image below, was turning all the colors to black, apart from the eyes and going over the face with a VERY soft Burn-Tool.

Conclusion
It may look a bit overdone in your eyes, but this tutorial demontrates perfectly how to act like a real makeup-artist.
I actually think the semi-last image (no, not the last one) looks perfect. With a musical/theatre-like look, Kate looks even cuter and more beautifull then ever.
Try to experiment with different colors and maybe even jewelry? If you post your final outcomes below, the most original entry, gets featured in this tutorial!